A recent report showed that Australian grocery shoppers spent $90 billion at supermarkets, despite the market dipping to a 20-year low.
According to a survey, the cost of food and groceries is a major concern for Aussies with recent figures indicating that 71% are indeed worried about the rising costs, not to mention expenses brought about by electricity, fuel and healthcare.
With bang for the buck being a top priority for consumers, a recent report that involved a shopping list of 33 items and trips to different supermarkets showed exactly where the biggest bargains could be had.
Where is it? It came as no surprise that Aldi took the crown for cheapest groceries.
A basket of leading brand products cost on average $170.54 at Coles and $168.74 at Woolworths, while a comparable basket of Aldi brand products costs $102.50, excluding specials offered up savings of about $66-$68, assuming that you would be passing up on leading brands.
And by substituting even more budget options where it’s available, you can even save up as much as 59% when purchasing groceries from Aldi, rather than shopping for leading brands at Coles and Woolworths.
Rigorous price checking between the duopoly means that grocery prices at both chains are very evenly matched. Just $1.80 or a measly 1% separated the regular prices of our leading brand basket at Coles and Woolworths. But if you include the savings from specials at the time of the shopping trip, the basket ended up $2.85 or almost 2% cheaper at Coles.
The most expensive place to shop is at independent chain IGA, which charged 5-7% more than Coles and Woolworths for a similar basket of leading brand items.
If you add in specials, however, the IGA basket price was on equal footing with the regular basket price at the major chains. This is really a testament to IGA’s vaunted “price match promise.”
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